Table 3 Participant feedback on the messages, univariate analysis
Message themes and strategies | Likeability | Ease of understanding | Convincingness | Likelihood of complying | ||||
|---|---|---|---|---|---|---|---|---|
(1 totally disagree/very improbable – 7 totally agree/ very probable), Mean (SE) | ||||||||
Overall | 5.47 (0.01) | 5.67 (0.01) | 5.34 (0.01) | 4.70 (0.01) | ||||
Beta | Score | Beta | Score | Beta | Score | Beta | Score | |
NOVA classification | Ref | 5.43 (0.01) | Ref | 5.42 (0.02) | Ref | 5.38 (0.01) | Ref | 4.54 (0.03) |
Planning | 0.18* | 5.61 (0.03) | 0.29* | 5.71 (0.04) | 0.16* | 5.55 (0.03) | 0.37* | 4.91 (0.04) |
Shopping | 0.28* | 5.71 (0.03) | 0.21* | 5.63 (0.04) | 0.04 | 5.42 (0.04) | −0.03 | 4.51 (0.04) |
Cooking | 0.14* | 5.57 (0.01) | 0.42* | 5.84 (0.02) | 0.09* | 5.48 (0.02) | 0.23* | 4.78 (0.02) |
Eating | −0.08* | 5.34 (0.01) | 0.34* | 5.76 (0.02) | −0.22* | 5.16 (0.01) | 0.16* | 4.71 (0.02) |
Goals not used | Ref | 5.52 (0.01) | Ref | 5.64 (0.01) | Ref | 5.41 (0.02) | Ref | 4.77 (0.02) |
Goals used | −0.10* | 5.42 (0.01) | 0.06* | 5.70 (0.01) | −0.12* | 5.29 (0.01) | −0.13* | 4.64 (0.01) |
Skills not used | Ref | 5.41 (0.01) | Ref | 5.62 (0.02) | Ref | 5.29 (0.01) | Ref | 4.67 (0.02) |
Skills used | 0.15* | 5.57 (0.02) | 0.12* | 5.75 (0.02) | 0.15* | 5.44 (0.02) | 0.07* | 4.74 (0.02) |
Solution not used | Ref | 5.47 (0.01) | Ref | 5.60 (0.01) | Ref | 5.36 (0.01) | Ref | 4.70 (0.01) |
Solution used | −0.00 | 5.46 (0.01) | 0.15* | 5.76 (0.02) | −0.03 | 5.32 (0.02) | −0.00 | 4.70 (0.02) |
Substitution not used | Ref | 5.51 (0.01) | Ref | 5.61 (0.15) | Ref | 5.41 (0.01) | Ref | 4.71 (0.02) |
Substitution used | −0.12* | 5.39 (0.01) | 0.14* | 5.76 (0.02) | −0.17* | 5.24 (0.02) | −0.02 | 4.69 (0.02) |
Health consequences not used | Ref | 5.45 (0.01) | Ref | 5.66 (0.01) | Ref | 5.32 (0.01) | Ref | 4.68 (0.01) |
Health consequences used | 0.07* | 5.53 (0.2) | 0.03 | 5.70 (0.03) | 0.12* | 5.45 (0.03) | 0.11* | 4.79 (0.03) |
Cost consequences not used | Ref | 5.44 (0.01) | Ref | 5.66 (0.01) | Ref | 5.31 (0.01) | Ref | 4.70 (0.01) |
Cost consequences used | 0.18* | 5.62 (0.02) | 0.03 | 5.69 (0.03) | 0.21* | 5.51 (0.02) | −0.01 | 4.69 (0.03) |
Environmental consequences not used | Ref | 5.45 (0.01) | Ref | 5.67 (0.01) | Ref | 5.33 (0.01) | Ref | 4.72 (0.01) |
Environmental consequences used | 0.21* | 5.66 (0.03) | − 0.04 | 5.62 (0.04) | 0.11* | 5.44 (0.03) | −0.18* | 4.54 (0.04) |
Social identity not used | Ref | 5.37 (0.00) | Ref | 5.67 (0.01) | Ref | 5.34 (0.01) | Ref | 4.71 (0.01) |
Social identity used | 0.05 | 5.52 (0.05) | −0.02 | 5.65 (0.07) | 0.11 | 5.46 (0.06) | −0.12 | 4.59 (0.07) |
Pleasure not used | Ref | 5.46 (0.01) | Ref | 5.66 (0.01) | Ref | 5.33 (0.01) | Ref | 4.67 (0.01) |
Pleasure used | 0.09* | 5.56 (0.03) | 0.18* | 5.84 (0.04) | 0.09* | 5.43 (0.04) | 0.36* | 5.04 (0.05) |