Breada | Cooking Sauces | Ready Meals | Dips and Crackersc | Processed meats | Asian-style sauces | |
---|---|---|---|---|---|---|
Indicators of media coverage | ||||||
Total media items | N/A | 181 | 137 | 36 | 274 | 131 |
AM Radio | N/A | 17 | 30 | 6 | 19 | 23 |
FM Radio | N/A | 10 | 12 | 0 | 15 | 11 |
Newspaper | N/A | 3 | 7 | 6 | 11 | 1 |
Online news | N/A | 123 | 67 | 21 | 185 | 65 |
TV | N/A | 28 | 21 | 3 | 44 | 31 |
Total cumulative audience reach | 956,031b | 6,582,596 | 5,884,395 | 2,316,478 | 7,460,925 | 5,987,529 |
AM Radio | N/A | 1,931,100 | 1,523,200 | 900,000 | 680,500 | 1,867,200 |
FM Radio | N/A | 56,800 | 175,000 | 0 | 338,500 | 168,100 |
Newspaper | N/A | 421,452 | 281,393 | 337,745 | 829,136 | 5535 |
Online news | N/A | 10,244 | 51,802 | 50,733 | 114,689 | 98,757 |
Television | N/A | 4,163,000 | 3,853,000 | 1,028,000 | 5,498,100 | 3,848,000 |
Total advertising space rate | N/A | $961,188 | $1,013,613 | N/A | $1,633,118 | $1,105,824 |
AM Radio | N/A | $225,508 | $77,715 | N/A | $49,286 | $63,226 |
FM Radio | N/A | $1752 | $34,138 | N/A | $14,819 | $30,308 |
Newspaper | N/A | $254,952 | $72,217 | N/A | $124,383 | $1405 |
Online news | N/A | $75,150 | $169,881 | N/A | $576,498 | $494,457 |
TV | N/A | $403,826 | $682,849 | N/A | $868,132 | $516,428 |
Social media engagement #UnpackTheSalt | N/A | 96 | 80 | 63 | 143 | 112 |
Indicators of industry engagement | ||||||
Number of manufacturers contacted by VSRP | N/A | 13 | 5 | 11 | 2 | 8 |
Number of manufacturers who contacted VSRP | 1 | 0 | 0 | 0 | 0 | 0 |
Number of manufacturers meeting with VSRP/direct engagement | 1 | 3 | 2 | 1 | 2 | 2 |
Number of manufacturers with follow up meetings with VSRP | 0 | 2 | 2 | 1 | 2 | 0 |
Number of manufacturers engaged in follow up activities | 0 | 2 | 1 | 1 | 2 | 2 |
Referral to other resources, networks or people e.g. state government, international work | 0 | 2 | 1 | 1 | 2 | 2 |
Number of manufacturers that completed a VSRP commitment statement | 0 | 0 | 0 | 0 | 0 | 0 |
Number of manufacturers producing a case study | 0 | 2 | 1 | 0 | 0 | 0 |
Number of manufacturers engaged in benchmarking services | 0 | 1 | 1 | 0 | 0 | 0 |