Farmers’ market use is associated with fruit and vegetable consumption in diverse southern rural communities

Table 4 Pitt County RDD respondents’ likelihood of shopping at farmers’ markets given five scenarios and barriers to fruit and vegetable consumption

Scenario: “How likely would you be to shop at farmers’ markets if…”	Frequency of “more likely”	Weighted %, SE of %	Frequency of “much more likely”	Weighted %, SE of %
there were public transportation to the market	20	13.9, 4.6	19	15.0, 5.0
more nutrition education activities were at the market	45	42.6, 7.0	13	8.6, 3.6
there were more promotion of the market	46	46.6, 7.0	19	19.2, 5.9
there were more parking at the market	33	23.4, 5.4	11	10.6, 4.8
there were more vendors at the market	49	50.2, 7.1	18	15.3, 5.0
I don’t eat fruits and vegetables because…	Frequency of “agree”	Weighted %, SE of %	Frequency of “strongly agree”	Weighted %, SE of %
they cost too much	27	17.7, 4.7	10	16.9, 6.0
they often spoil before I eat them	40	36.0, 6.8	12	16.8, 5.6
they take too much time to prepare	9	7.0, 3.2	1	0.5, 0.5
they are not filling enough	19	22.5, 6.4	2	4.8, 3.4
my family doesn’t like them	16	14.5, 4.8	1	2.4, 2.4
the restaurants I go to don’t serve fruits	26	30.6, 6.8	3	5.8, 3.8
the restaurants I go to don’t serve vegetables	9	9.4, 4.0	0	0
I have trouble digesting them	9	4.3, 1.4	0	0
I don’t know how to choose fresh fruits and vegetables	9	12.7, 5.2	0	0
I don’t think of fruits and vegetables when looking for something to eat	16	15.4, 5.2	2	5.0, 3.5
they are too messy	4	2.1, 1.1	0	0