Table 4 Pitt County RDD respondents’ likelihood of shopping at farmers’ markets given five scenarios and barriers to fruit and vegetable consumption
Scenario: “How likely would you be to shop at farmers’ markets if…” | Frequency of “more likely” | Weighted %, SE of % | Frequency of “much more likely” | Weighted %, SE of % |
|---|---|---|---|---|
there were public transportation to the market | 20 | 13.9, 4.6 | 19 | 15.0, 5.0 |
more nutrition education activities were at the market | 45 | 42.6, 7.0 | 13 | 8.6, 3.6 |
there were more promotion of the market | 46 | 46.6, 7.0 | 19 | 19.2, 5.9 |
there were more parking at the market | 33 | 23.4, 5.4 | 11 | 10.6, 4.8 |
there were more vendors at the market | 49 | 50.2, 7.1 | 18 | 15.3, 5.0 |
I don’t eat fruits and vegetables because… | Frequency of “agree” | Weighted %, SE of % | Frequency of “strongly agree” | Weighted %, SE of % |
they cost too much | 27 | 17.7, 4.7 | 10 | 16.9, 6.0 |
they often spoil before I eat them | 40 | 36.0, 6.8 | 12 | 16.8, 5.6 |
they take too much time to prepare | 9 | 7.0, 3.2 | 1 | 0.5, 0.5 |
they are not filling enough | 19 | 22.5, 6.4 | 2 | 4.8, 3.4 |
my family doesn’t like them | 16 | 14.5, 4.8 | 1 | 2.4, 2.4 |
the restaurants I go to don’t serve fruits | 26 | 30.6, 6.8 | 3 | 5.8, 3.8 |
the restaurants I go to don’t serve vegetables | 9 | 9.4, 4.0 | 0 | 0 |
I have trouble digesting them | 9 | 4.3, 1.4 | 0 | 0 |
I don’t know how to choose fresh fruits and vegetables | 9 | 12.7, 5.2 | 0 | 0 |
I don’t think of fruits and vegetables when looking for something to eat | 16 | 15.4, 5.2 | 2 | 5.0, 3.5 |
they are too messy | 4 | 2.1, 1.1 | 0 | 0 |