Table 3 Comparison of loyalty card and county household characteristics
Annual Household Income ($)* | Loyalty Card % (n HH) | ACSa (2017) [29] % (n HH) |
0–14.9 K | 6.1 (16233) | 12.3 (37056) |
15 – 49.9 K | 29.4 (77691) | 33.3 (100056) |
50 – 74.9 K | 27.7 (73276) | 17.7 (53308) |
75 – 99.9 | 16.2 (42785) | 12.4 (37354) |
 ≥ 100 K | 20.5 (54074) | 24.2 (72722) |
Total HH | 100 (264059) | 100 (300496) |
Age-Group (years) | % (n HH) | % (n People)b |
18–24 | 3.7 (10246) | 13.4 (79001) |
25–34 | 14.7 (41048) | 17.6 (103767) |
35–54 | 34.9 (97378) | 31.8 (187328) |
55–74 | 36.0 (100248) | 28.3 (166797) |
75 -89 | 11.0 (30215) | 8.9 (52183) |
Total | 100 (279135) | 100 (589076) |