Table 4 Percentage of children correctly choosing the healthiest option, the least healthy option and both, across cartoon character groups
NF groups (Control) | WL groups | |||
|---|---|---|---|---|
NF (n = 120) | NF + C (n = 85) | WL (n = 109) | WL + C (n = 96) | |
% (95% CI) | % (95% CI) | % (95% CI) | % (95% CI) | |
Correctly choosing the healthiest product overall | 29.7 (18.0, 41.4) | 24.0 (17.0, 31.1) | 63.9 (49.8, 77.9) | 54.3 (28.9, 79.8) |
Beverages | 32.1 (10.5, 53.8) | 14.9 (13.5, 16.3) | 62.7 (46.3, 79.0) | 43.6 (32.1, 55.2) |
Breakfast cereals | 11.1 (4.0, 18.2) | 18.4 (12.8, 24.0) | 71.3 (61.4, 81.3) | 60.7 (46.0, 75.5) |
Dairy beverages | 43.3 (33.3, 53.2) | 36.9 (29.5, 44.2) | 76.5 (69.9, 83.2) | 78.0 (66.8, 89.3) |
Juices in returnable packaging | 33.6 (27.2, 40.1) | 31.6 (22.6, 40.7) | 58.6 (44.9, 72.2) | 51.2 (42.2, 60.2) |
Cookies | 23.8 (18.9, 28.7) | 17.1 (6.0, 28.2) | 53.3 (41.2, 65.4) | 41.5 (21.6, 61.3) |
Candies | NA | NA | NA | NA |
Correctly choosing the unhealthiest product overall | 23.8 (19.2, 28.5) | 18.1 (9.6, 26.5) | 58.7 (36.4, 81.1) | 48.9 (25.6, 72.4) |
Beverages | 22.1 (18.8, 25.3) | 16.1 (8.7, 23.6) | 45.8 (35.4, 56.1) | 43.6 (38.0, 49.3) |
Breakfast cereals | 10.4 (5.8, 15.0) | 7.5 (0.10, 16.8) | 67.9 (52.0, 83.8) | 42.3 (33.8, 50.7) |
Dairy beverages | 27.1 (25.8, 28.3) | 10.4 (3.0, 17.8) | 65.2 (54.5, 75.8) | 47.9 (35.8, 60.0) |
Juices in returnable packaging | 33.7 (26.4, 40.9) | 38.5 (36.4, 40.6) | 68.4 (65.5, 71.4) | 59.6 (47.9, 71.4) |
Cookies | 22.9 (19.4, 26.5) | 18.5 (9.8, 27.2) | 48.6 (35.3, 61.9) | 51.1 (35.3, 66.9) |
Candies | NA | NA | NA | NA |
Correctly choosing the healthiest and the unhealthiest product overall | 26.7 (18.7, 34.7) | 20.9 (14.9, 27.1) | 61.5 (47.9, 75.1) | 51.6 (27.5, 75.6) |