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Table 6 Reasons why participants would not comply with the information contained in the messages

From: A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines

Reasons

% that chose this option

No interest in topic

4.78

Not responsible for activity at home

5.61

Don’t really understand message

1.69

Appears expensive to follow

7.06

Appears to require a lot of time and effort

7.97

Benefits seem exaggerated

2.75