Messages | Likeability | Ease of understanding | Convincingness | Likelihood of complying |
---|---|---|---|---|
(1 totally disagree/very improbable – 7 totally agree/ very probable), Mean (SE) | ||||
Current food practices | ||||
I do not usually think much about my food choices | 4.97 (0.02) Ref | 4.90 (0.03) Ref | 4.95 (0.02) Ref | 3.89 (0.03) Ref |
I sometimes think about how to improve my food choices | 5.41 (0.01) * | 5.69 (0.02) * | 5.25 (0.01) * | 4.62 (0.02) * |
I’m currently making changes towards healthier food choices and I am well informed about nutrition guidelines | 5.69 (0.02) * | 6.00 (0.02) * | 5.57 90.02) * | 5.09 (0.02) * |
I actively make decisions to improve my food choices and I am always looking for more guidance | 5.88 (0.02) * | 5.97 (0.03) * | 5.70 (0.03) * | 5.31 (0.03) * |
Opinions about making healthier food choices | ||||
Frankly, have a healthier diet doesn’t matter to me | 4.94 (0.03) Ref | 4.80 (0.04) Ref | 4.91 (0.04) Ref | 3.92 (0.04) Ref |
I am open to achieving this goal, as long as it is practical and easy to follow | 5.03 (0.01) * | 5.51 (0.02) * | 5.22 (0.02) * | 4.51 (0.02) * |
I am open to achieving this goal, as long as it does not require much time or money | 5.52 (0.01) * | 5.87 (0.02) * | 5.37 (0.02) * | 4.79 (0.02) * |
I would definitely like to improve my food choices by all means necessary | 5.82 (0.02) * | 5.91 (0.02) * | 5.64 (0.02) * | 5.15 (0.03) * |