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Table 5 Variation in participant feedback across food-related practices and perceptions, univariate analysis

From: A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines

Messages

Likeability

Ease of understanding

Convincingness

Likelihood of complying

(1 totally disagree/very improbable – 7 totally agree/ very probable), Mean (SE)

Current food practices

 I do not usually think much about my food choices

4.97 (0.02) Ref

4.90 (0.03) Ref

4.95 (0.02) Ref

3.89 (0.03) Ref

 I sometimes think about how to improve my food choices

5.41 (0.01) *

5.69 (0.02) *

5.25 (0.01) *

4.62 (0.02) *

 I’m currently making changes towards healthier food choices and I am well informed about nutrition guidelines

5.69 (0.02) *

6.00 (0.02) *

5.57 90.02) *

5.09 (0.02) *

 I actively make decisions to improve my food choices and I am always looking for more guidance

5.88 (0.02) *

5.97 (0.03) *

5.70 (0.03) *

5.31 (0.03) *

Opinions about making healthier food choices

 Frankly, have a healthier diet doesn’t matter to me

4.94 (0.03) Ref

4.80 (0.04) Ref

4.91 (0.04) Ref

3.92 (0.04) Ref

 I am open to achieving this goal, as long as it is practical and easy to follow

5.03 (0.01) *

5.51 (0.02) *

5.22 (0.02) *

4.51 (0.02) *

 I am open to achieving this goal, as long as it does not require much time or money

5.52 (0.01) *

5.87 (0.02) *

5.37 (0.02) *

4.79 (0.02) *

 I would definitely like to improve my food choices by all means necessary

5.82 (0.02) *

5.91 (0.02) *

5.64 (0.02) *

5.15 (0.03) *

  1. *Significantly different, p-value < 0.05