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Table 2 Food-related behaviors and perceptions of the study sample

From: A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines

Current dietary behaviors and perceptions

Total sample, N = 2400

Current diet, %

 Omnivore

84.04

 Pescatarian

4.58

 Ovo-lacto vegetarian

8.58

 Vegan

2.79

Current food practices, %

 I do not usually think much about my food choices

18.33

 I sometimes think about how to improve my food choices

43.96

 I’m currently making changes towards healthier food choices and I am well informed about nutrition guidelines

23.50

 I actively make decisions to improve my food choices and I am always looking for more guidance

14.21

How healthy do you consider your current eating habits?

(1 very unhealthy – 7 very healthy), Mean (SD)

4.15 (1.39)

Factors that most influence food purchases or consumption, %

 Cost

71.67

 Quality – freshness, safety

66.71

 Time spent in food preparation

28.13

 Effect on health

44.17

 Taste

58.33

 Environmental impact

11.17

Opinions about making healthier food choices, %

 Frankly, have a healthier diet doesn’t matter to me

9.63

 I am open to achieving this goal, as long as it is practical and easy to follow

31.25

 I am open to achieving this goal, as long as it does not require much time or money

36.75

 I would definitely like to improve my food choices by all means necessary

22.38