Skip to main content

Table 5 Multinomial regression results for predicting stage of change from socio-demographic factors and food choice motives

From: A cross-sectional survey of the readiness of consumers to adopt an environmentally sustainable diet

  PC/C P/R PC/C P/R
β OR p β OR p β OR p β OR p
  Prioritise plant-based proteins Choose organic produce
Age < 35 yrs −0.21 0.81 0.38 −0.09 0.92 0.81 0.71 2.03 0.01 0.58 1.79 0.03
Higher education −0.33 0.72 0.32 −0.60 0.55 0.18 −0.07 0.94 0.85 −0.33 0.72 0.34
No children − 0.23 0.79 0.36 −0.50 0.60 0.17 0.09 1.10 0.75 −0.39 0.68 0.16
Female − 0.62 0.54 0.01 −0.08 0.92 0.83 −0.44 0.64 0.10 −0.13 0.88 0.64
Health −0.31 0.74 0.29 0.31 1.36 0.51 0.30 1.35 0.36 0.12 1.13 0.70
Environment −1.19 0.30 < 0.001 −0.46 0.63 0.28 −0.65 0.52 0.04 0.31 1.37 0.32
Taste 0.49 1.63 0.07 0.33 1.39 0.42 0.22 1.25 0.45 0.14 1.15 0.63
Cost 0.53 1.70 0.06 0.42 1.52 0.30 0.92 2.51 < 0.001 1.33 3.77 < 0.001
  Choose sustainable fish Limit red & processed meat
Age < 35 yrs 0.90 2.45 < 0.001 0.36 1.44 0.27 −0.33 0.72 0.27 0.20 1.22 0.68
Higher education −1.05 0.35 < 0.001 −0.49 0.61 0.26 −0.59 0.55 0.09 −0.38 0.68 0.53
No children 0.44 1.56 0.13 0.24 1.28 0.49 −0.18 0.84 0.55 −0.33 0.72 0.47
Female −0.01 0.99 0.96 0.01 1.01 0.98 −0.51 0.60 0.07 −0.40 0.67 0.38
Health −0.16 0.85 0.61 −0.50 0.61 0.18 −0.90 0.41 0.01 0.20 1.22 0.73
Environment −0.93 0.39 < 0.001 −0.74 0.48 0.06 −1.62 0.20 < 0.001 −0.19 0.83 0.73
Taste 0.12 1.13 0.68 −0.12 0.89 0.74 0.10 1.10 0.76 0.69 2.00 0.19
Cost −0.04 0.96 0.88 −0.13 0.87 0.72 0.42 1.52 0.23 0.28 1.33 0.59
  1. Reference category was the action/maintenance (a/M) stage of change (plant proteins n = 241, PC/C (n = 158) P/R (n = 43); organic n = 163 PC/C (n = 142) P/R (n = 137); sustainable fish n = 281 PC/C (n = 107) P/R (n = 54); RP meat n = 333 PC/C (n = 85) P/R (n = 24) PC/C Precontemplation/contemplation, P/R Preparation/relapse