A cross-sectional survey of the readiness of consumers to adopt an environmentally sustainable diet

Nutrition Journal

Table 5 Multinomial regression results for predicting stage of change from socio-demographic factors and food choice motives

	PC/C			P/R			PC/C			P/R
	β	OR	p	β	OR	p	β	OR	p	β	OR	p
	*Prioritise plant-based proteins*					*Choose organic produce*
Age < 35 yrs	−0.21	0.81	0.38	−0.09	0.92	0.81	0.71	2.03	0.01	0.58	1.79	0.03
Higher education	−0.33	0.72	0.32	−0.60	0.55	0.18	−0.07	0.94	0.85	−0.33	0.72	0.34
No children	− 0.23	0.79	0.36	−0.50	0.60	0.17	0.09	1.10	0.75	−0.39	0.68	0.16
Female	− 0.62	0.54	0.01	−0.08	0.92	0.83	−0.44	0.64	0.10	−0.13	0.88	0.64
Health	−0.31	0.74	0.29	0.31	1.36	0.51	0.30	1.35	0.36	0.12	1.13	0.70
Environment	−1.19	0.30	< 0.001	−0.46	0.63	0.28	−0.65	0.52	0.04	0.31	1.37	0.32
Taste	0.49	1.63	0.07	0.33	1.39	0.42	0.22	1.25	0.45	0.14	1.15	0.63
Cost	0.53	1.70	0.06	0.42	1.52	0.30	0.92	2.51	< 0.001	1.33	3.77	< 0.001
	*Choose sustainable fish*					*Limit red & processed meat*
Age < 35 yrs	0.90	2.45	< 0.001	0.36	1.44	0.27	−0.33	0.72	0.27	0.20	1.22	0.68
Higher education	−1.05	0.35	< 0.001	−0.49	0.61	0.26	−0.59	0.55	0.09	−0.38	0.68	0.53
No children	0.44	1.56	0.13	0.24	1.28	0.49	−0.18	0.84	0.55	−0.33	0.72	0.47
Female	−0.01	0.99	0.96	0.01	1.01	0.98	−0.51	0.60	0.07	−0.40	0.67	0.38
Health	−0.16	0.85	0.61	−0.50	0.61	0.18	−0.90	0.41	0.01	0.20	1.22	0.73
Environment	−0.93	0.39	< 0.001	−0.74	0.48	0.06	−1.62	0.20	< 0.001	−0.19	0.83	0.73
Taste	0.12	1.13	0.68	−0.12	0.89	0.74	0.10	1.10	0.76	0.69	2.00	0.19
Cost	−0.04	0.96	0.88	−0.13	0.87	0.72	0.42	1.52	0.23	0.28	1.33	0.59

Reference category was the action/maintenance (a/M) stage of change (plant proteins n = 241, PC/C (n = 158) P/R (n = 43); organic n = 163 PC/C (n = 142) P/R (n = 137); sustainable fish n = 281 PC/C (n = 107) P/R (n = 54); RP meat n = 333 PC/C (n = 85) P/R (n = 24) PC/C Precontemplation/contemplation, P/R Preparation/relapse

ISSN: 1475-2891