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Table 2 Number (n) and percentage (%) of respondents rating low, medium or high environmental benefit

From: A cross-sectional survey of the readiness of consumers to adopt an environmentally sustainable diet

  Perceived Benefits
Low Medium High
n % n % n %
Avoid excess packaging 38 9 113 26 291 66
Buy locally grown produce 20 5 78 18 344 78
Consume seasonal fruits and vegetables 19 4 107 24 316 72
Limit red and processed meat 47 11 102 23 293 66
Prioritise plant proteins 100 23 155 35 187 42
Reduce consumption of air freighted foods 15 3 77 17 350 79
Choose sustainable fish 46 10 113 26 283 64
Reduce food waste 24 6 87 20 331 75
Choose organic produce 160 36 163 37 119 27