Table 2 Proportions and adjusted1 relative risk ratios (RRR) for considering the breakfast cereal as “Not good to buy for children” or answering “Don’t know” among the overall sample and across parental status condition (n = 3755)
Control Box | Cartoon Character Box | |||
|---|---|---|---|---|
n (%) | RRR | n (%) | RRR (95%CI) | |
Overall sample (n = 3755) | 1966 (100) | 1789 (100) | ||
Good | 1077 (54.8) | 1.00 | 814 (45.5) | 1.00 |
Not good | 569 (28.9) | 1.00 | 704 (39.4) | 1.67 (1.45, 1.94) |
Don’t know | 320 (16.3) | 1.00 | 271 (15.1) | 1.15 (0.95, 1.39) |
Parents (n = 1865) | 966 (100) | 899 (100) | ||
Good | 543 (56.2) | 1.00 | 450 (50.1) | 1.00 |
Not good | 272 (28.2) | 1.00 | 314 (34.9) | 1.39 (1.13, 1.72) |
Don’t know | 151 (16.6) | 1.00 | 135 (15.0) | 1.08 (0.83, 1.42) |
Non-parents (n = 1890) | 1000 (100) | 890 (100) | ||
Good | 534 (53.4) | 1.00 | 364 (40.9) | 1.00 |
Not good | 297 (29.7) | 1.00 | 390 (43.8) | 2.01 (1.63, 2.47) |
Don’t know | 169 (16.9) | 1.00 | 136 (15.3) | 1.25 (0.95, 1.64) |