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Table 2 Proportions and adjusted1 relative risk ratios (RRR) for considering the breakfast cereal as “Not good to buy for children” or answering “Don’t know” among the overall sample and across parental status condition (n = 3755)

From: The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment

 Control
Box
Cartoon Character
Box
n (%)RRRn (%)RRR (95%CI)
Overall sample (n = 3755)1966 (100) 1789 (100) 
 Good1077 (54.8)1.00814 (45.5)1.00
 Not good569 (28.9)1.00704 (39.4)1.67 (1.45, 1.94)
 Don’t know320 (16.3)1.00271 (15.1)1.15 (0.95, 1.39)
Parents (n = 1865)966 (100) 899 (100) 
 Good543 (56.2)1.00450 (50.1)1.00
 Not good272 (28.2)1.00314 (34.9)1.39 (1.13, 1.72)
 Don’t know151 (16.6)1.00135 (15.0)1.08 (0.83, 1.42)
Non-parents (n = 1890)1000 (100) 890 (100) 
 Good534 (53.4)1.00364 (40.9)1.00
 Not good297 (29.7)1.00390 (43.8)2.01 (1.63, 2.47)
 Don’t know169 (16.9)1.00136 (15.3)1.25 (0.95, 1.64)
  1. 1RRR’s were estimated using multinomial regression models adjusted for age, gender, ethnicity, parental status, education level, region of the country, income adequacy, self-reported nutrition knowledge, front-of-pack label understanding, use, and influence on purchasing decisions and daily calorie counting
  2. Bolds indicate significant (p < 0.05) associations