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Table 1 Comparison of sociodemographic characteristics and other measures relevant to food choices among the overall sample and across parental status condition (n = 3755)

From: The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment

  Control boxCartoon Character boxp value
19661789
n% (95% CI)% (95% CI)
375552.4 (50.8, 54)47.7 (46.1, 49.3)
Age
 years375533.8 (0.26)a34.0 (0.27)a0.641
Age group
 18–24 y93225.6 (23.8, 27.6)23.9 (22, 26)0.406
 25–30 y85922.2 (20.4, 24.1)23.6 (21.7, 25.6)
 31–39 y86222.8 (21, 24.7)23.1 (21.2, 25.1)
 40–49 y66117.8 (16.1, 19.5)17.4 (15.7, 19.3)
 50–59 y3438.6 (7.4, 9.9)9.7 (8.4, 11.2)
 60–64 y983.0 (2.3, 3.8)2.2 (1.6, 3)
Gender
 Male187649.8 (47.6, 52)50.1 (47.8, 52.5)0.834
 Female187950.2 (48, 52.4)49.9 (47.5, 52.2)
Ethnicity
 Not indigenous328288.1 (86.7, 89.5)86.7 (85.2, 88.3)0.213
 Indigenous47312.0 (10.6, 13.4)13.3 (11.8, 14.9)
Parental status
 No children189050.9 (48.7, 53.1)49.7 (47.5, 52.1)0.494
 Having children186549.1 (47, 51.4)50.3 (48, 52.6)
Education level
 High school or lower66918.0 (16.3, 19.6)17.7 (16, 19.5)0.201
 Technical school46811.5 (10.2, 13)13.5 (11.9, 15.1)
 University degree or higher261870.5 (68.6, 72.6)68.8 (66.7, 71)
Region of the country
 North88623.4 (21.6, 25.4)23.8 (21.8, 25.8)0.566
 Center121632.6 (30.6, 34.7)32.1 (30, 34.3)
 Mexico City88422.8 (21, 24.7)24.4 (22.4, 26.4)
 South76921.2 (19.4, 23)19.7 (18, 21.6)
Income adequacy (Making ends meet)
 Difficult147538.6 (36.5, 40.8)40.0 (37.9, 42.4)0.029
 Neither difficult nor easy148341.4 (39.3, 43.6)37.4 (35.2, 39.7)
 Easy79720.0 (18.3, 21.9)22.6 (20.6, 24.5)
Nutritional knowledge
 A little116531.0 (29, 33.1)31.0 (29, 33.3)0.994
 Somewhat205254.8 (52.6, 57)54.6 (52.3, 56.9)
 Very knowledgeable53814.2 (12.8, 15.9)14.4 (12.8, 16)
Front-of-pack label understanding
 Easy or nor difficult137834.8 (32.7, 36.9)38.8 (36.6, 41.1)0.013
 Neither difficult nor easy124735.1 (33.0, 37.3)31.1 (28.9, 33.3)
 Difficult or very difficult113030.0 (28.1, 32.1)30.1 (28.1, 32.1)
Front-of-pack label use
 Never or rarely163442.9 (40.7, 45.1)44.2 (42, 46.6) 
 Sometimes135237.3 (35.3, 39.6)34.5 (32.3, 36.7)0.159
 Most of the times/always76919.8 (18, 21.5)21.3 (19.4, 23.2) 
Front-of-pack label influence on purchasing decisions
 No or a little influence111129.2 (27.3, 31.3)30.0 (27.9, 32.1)0.623
 Some or a lot of influence264470.8 (68.8, 72.8)70.0 (68, 72.2)
Counting calories
 Sometimes/Most of the time111729.2 (27.3, 31.3)30.3 (28.2, 32.5)0.482
 Never or rarely263870.8 (68.8, 72.8)69.7 (67.6, 71.9)
  1. Differences were tested using Chi-square tests or t-student test for age in years. CI=Confidence Interval
  2. aMean (S.D.)