Table 1 Comparison of sociodemographic characteristics and other measures relevant to food choices among the overall sample and across parental status condition (n = 3755)
Control box | Cartoon Character box | p value | ||
|---|---|---|---|---|
1966 | 1789 | |||
n | % (95% CI) | % (95% CI) | ||
3755 | 52.4 (50.8, 54) | 47.7 (46.1, 49.3) | ||
Age | ||||
years | 3755 | 33.8 (0.26)a | 34.0 (0.27)a | 0.641 |
Age group | ||||
18–24 y | 932 | 25.6 (23.8, 27.6) | 23.9 (22, 26) | 0.406 |
25–30 y | 859 | 22.2 (20.4, 24.1) | 23.6 (21.7, 25.6) | |
31–39 y | 862 | 22.8 (21, 24.7) | 23.1 (21.2, 25.1) | |
40–49 y | 661 | 17.8 (16.1, 19.5) | 17.4 (15.7, 19.3) | |
50–59 y | 343 | 8.6 (7.4, 9.9) | 9.7 (8.4, 11.2) | |
60–64 y | 98 | 3.0 (2.3, 3.8) | 2.2 (1.6, 3) | |
Gender | ||||
Male | 1876 | 49.8 (47.6, 52) | 50.1 (47.8, 52.5) | 0.834 |
Female | 1879 | 50.2 (48, 52.4) | 49.9 (47.5, 52.2) | |
Ethnicity | ||||
Not indigenous | 3282 | 88.1 (86.7, 89.5) | 86.7 (85.2, 88.3) | 0.213 |
Indigenous | 473 | 12.0 (10.6, 13.4) | 13.3 (11.8, 14.9) | |
Parental status | ||||
No children | 1890 | 50.9 (48.7, 53.1) | 49.7 (47.5, 52.1) | 0.494 |
Having children | 1865 | 49.1 (47, 51.4) | 50.3 (48, 52.6) | |
Education level | ||||
High school or lower | 669 | 18.0 (16.3, 19.6) | 17.7 (16, 19.5) | 0.201 |
Technical school | 468 | 11.5 (10.2, 13) | 13.5 (11.9, 15.1) | |
University degree or higher | 2618 | 70.5 (68.6, 72.6) | 68.8 (66.7, 71) | |
Region of the country | ||||
North | 886 | 23.4 (21.6, 25.4) | 23.8 (21.8, 25.8) | 0.566 |
Center | 1216 | 32.6 (30.6, 34.7) | 32.1 (30, 34.3) | |
Mexico City | 884 | 22.8 (21, 24.7) | 24.4 (22.4, 26.4) | |
South | 769 | 21.2 (19.4, 23) | 19.7 (18, 21.6) | |
Income adequacy (Making ends meet) | ||||
Difficult | 1475 | 38.6 (36.5, 40.8) | 40.0 (37.9, 42.4) | 0.029 |
Neither difficult nor easy | 1483 | 41.4 (39.3, 43.6) | 37.4 (35.2, 39.7) | |
Easy | 797 | 20.0 (18.3, 21.9) | 22.6 (20.6, 24.5) | |
Nutritional knowledge | ||||
A little | 1165 | 31.0 (29, 33.1) | 31.0 (29, 33.3) | 0.994 |
Somewhat | 2052 | 54.8 (52.6, 57) | 54.6 (52.3, 56.9) | |
Very knowledgeable | 538 | 14.2 (12.8, 15.9) | 14.4 (12.8, 16) | |
Front-of-pack label understanding | ||||
Easy or nor difficult | 1378 | 34.8 (32.7, 36.9) | 38.8 (36.6, 41.1) | 0.013 |
Neither difficult nor easy | 1247 | 35.1 (33.0, 37.3) | 31.1 (28.9, 33.3) | |
Difficult or very difficult | 1130 | 30.0 (28.1, 32.1) | 30.1 (28.1, 32.1) | |
Front-of-pack label use | ||||
Never or rarely | 1634 | 42.9 (40.7, 45.1) | 44.2 (42, 46.6) | |
Sometimes | 1352 | 37.3 (35.3, 39.6) | 34.5 (32.3, 36.7) | 0.159 |
Most of the times/always | 769 | 19.8 (18, 21.5) | 21.3 (19.4, 23.2) | |
Front-of-pack label influence on purchasing decisions | ||||
No or a little influence | 1111 | 29.2 (27.3, 31.3) | 30.0 (27.9, 32.1) | 0.623 |
Some or a lot of influence | 2644 | 70.8 (68.8, 72.8) | 70.0 (68, 72.2) | |
Counting calories | ||||
Sometimes/Most of the time | 1117 | 29.2 (27.3, 31.3) | 30.3 (28.2, 32.5) | 0.482 |
Never or rarely | 2638 | 70.8 (68.8, 72.8) | 69.7 (67.6, 71.9) | |