Table 3 Participant shopping practices among farmers’ market customers and random digit dial survey participants in Pitt County, eastern North Carolina and in Boone, Jackson, and Fayette Counties, Kentucky 1
Shopping practices | Farmers’ market customers in NC (n = 70) | Farmers’ market customers in Kentucky (n = 102) | Random digit dial participants in NC (n = 109) | Random digit dial participants in Kentucky (n = 149) | ||||
|---|---|---|---|---|---|---|---|---|
n | % | n | % | n | Weighted %, SE of % | n | Weighted %, SE of % | |
Grocery shopping at supercenter | 61 | 87.1 | 76 | 75.3 | 94 | 86.3%, 5.0 | 123 | 87.9, 3.0 |
Frequency of supercenter shopping | ||||||||
a few times per year | 8 | 13.1 | 21 | 26.3 | 9 | 4.2, 1.4 | 18 | 13.6, 4.1 |
once a month | 16 | 26.2 | 15 | 18.8 | 24 | 25.3, 6.4 | 32 | 29.9, 6.2 |
2-3 times per month | 12 | 19.7 | 14 | 17.5 | 29 | 27.7, 6.6 | 37 | 26.2. 5.5 |
one time per week | 17 | 27.9 | 22 | 27.5 | 18 | 25.5, 6.9 | 21 | 13.0, 4.1 |
2 or more times per week | 8 | 13.1 | 8 | 10.0 | 14 | 17.2, 5.8 | 14 | 14.0, 4.8 |
Grocery shopping at supermarket | 68 | 97.1 | 97 | 96.0 | 107 | 97.3, 2.3 | 135 | 96.1, 1.6 |
Frequency of supermarket shopping | ||||||||
a few times per year | 0 | 0 | 6 | 6.2 | 1 | 0.5, 0.5 | 8 | 1.6, 0.7 |
once a month | 6 | 8.8 | 11 | 11.3 | 11 | 4.8, 1.4 | 21 | 13.3, 4.5 |
2-3 times per month | 9 | 13.2 | 10 | 10.3 | 29 | 26.5, 6.1 | 31 | 25.6, 5.7 |
one time per week | 22 | 32.4 | 42 | 43.3 | 33 | 32.1, 6.7 | 36 | 22.2, 4.5 |
2 or more times per week | 31 | 45.6 | 28 | 28.9 | 33 | 36.1, 7.0 | 39 | 37.3, 6.0 |
How often in the past 12 months have you purchased fruits and vegetables from a farmers’ market, CSA, etc.? | ||||||||
never | 4 | 5.7 | 1 | 1.0 | 56 | 50.8, 7.0 | 33 | 22.4, 5.1 |
a few times per year | 9 | 12.9 | 10 | 10.0 | 22 | 16.1, 4.7 | 58 | 34.8, 5.5 |
once a month | 7 | 10.0 | 16 | 16.0 | 8 | 3.4, 1.2 | 8 | 7.0, 3.2 |
2-3 times per month | 19 | 27.1 | 18 | 18.0 | 9 | 13.9, 5.5 | 22 | 14.5, 3.9 |
one time per week | 25 | 35.7 | 36 | 36.0 | 13 | 15.4, 5.4 | 17 | 12.1, 3.7 |
2 or more times per week | 6 | 8.6 | 19 | 19.0 | 1 | 0.4, 0.4 | 9 | 5.8, 3.1 |
Barriers to use of farmers’ markets | ||||||||
No EBT | 1 | 1.5 | 1 | 1.1 | 1 | 0.5, 0.5 | 0 | 0 |
Transportation barriers | 2 | 3.0 | 1 | 1.1 | 9 | 7.1, 3.6 | 1 | 3.8, 3.7 |
Prices | 1 | 1.5 | 7 | 7.6 | 8 | 7.9, 3.8 | 8 | 5.8, 2.4 |
Extreme weather | 4 | 6.0 | 19 | 20.7 | NA | NA | 5 | 4.4, 2.2 |
Parking | 1 | 1.5 | 1 | 1.1 | NA | NA | 1 | 1.1, 1.1 |
Market days and hours | 14 | 20.9 | 13 | 14.1 | 16 | 13.0, 5.0 | 36 | 28.6, 6.1 |
Out of the way | 11 | 16.4 | 11 | 12.0 | 50 | 52.1, 7.1 | 21 | 17.1, 4.8 |
I only come when I need something | 12 | 17.9 | 39 | 42.4 | 21 | 19.5, 5.6 | 13 | 10.4, 4.3 |
Other | 19 | 28.4 | NA | NA | 25 | 23.7, 5.8 | ||
Mean | Standard deviation | Mean | Standard deviation | Weighted mean | Standard error of the mean | Weighted mean | Standard error of the mean | |
Awareness of farmers’ markets in the county | 10.7 | 5.9 | NA | NA | 4.4 | 0.8 | NA | NA |
Perceived distance to closest market (minutes) | 11.7 | 8.1 | 14.6 | 9.6 | 14.5 | 1.3 | 14.3 | 3.2 |
Perceived distance to closest market (miles) | 7.4 | 6.1 | 12.6 | 15.9 | 8.1 | 1.6 | 11.7 | 3.4 |
Dollars spent at farmers’ market per visit | 17.79 | 10.63 | 20.64 | 13.27 | 24.79 | 4.0 | 23.89 | 2.25 |