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Table 3 Participant shopping practices among farmers’ market customers and random digit dial survey participants in Pitt County, eastern North Carolina and in Boone, Jackson, and Fayette Counties, Kentucky 1

From: Farmers’ market use is associated with fruit and vegetable consumption in diverse southern rural communities

Shopping practices Farmers’ market customers in NC (n = 70) Farmers’ market customers in Kentucky (n = 102) Random digit dial participants in NC (n = 109) Random digit dial participants in Kentucky (n = 149)
  n % n % n Weighted %, SE of % n Weighted %, SE of %
Grocery shopping at supercenter 61 87.1 76 75.3 94 86.3%, 5.0 123 87.9, 3.0
Frequency of supercenter shopping         
a few times per year 8 13.1 21 26.3 9 4.2, 1.4 18 13.6, 4.1
once a month 16 26.2 15 18.8 24 25.3, 6.4 32 29.9, 6.2
2-3 times per month 12 19.7 14 17.5 29 27.7, 6.6 37 26.2. 5.5
one time per week 17 27.9 22 27.5 18 25.5, 6.9 21 13.0, 4.1
2 or more times per week 8 13.1 8 10.0 14 17.2, 5.8 14 14.0, 4.8
Grocery shopping at supermarket 68 97.1 97 96.0 107 97.3, 2.3 135 96.1, 1.6
Frequency of supermarket shopping         
a few times per year 0 0 6 6.2 1 0.5, 0.5 8 1.6, 0.7
once a month 6 8.8 11 11.3 11 4.8, 1.4 21 13.3, 4.5
2-3 times per month 9 13.2 10 10.3 29 26.5, 6.1 31 25.6, 5.7
one time per week 22 32.4 42 43.3 33 32.1, 6.7 36 22.2, 4.5
2 or more times per week 31 45.6 28 28.9 33 36.1, 7.0 39 37.3, 6.0
How often in the past 12 months have you purchased fruits and vegetables from a farmers’ market, CSA, etc.?         
never 4 5.7 1 1.0 56 50.8, 7.0 33 22.4, 5.1
a few times per year 9 12.9 10 10.0 22 16.1, 4.7 58 34.8, 5.5
once a month 7 10.0 16 16.0 8 3.4, 1.2 8 7.0, 3.2
2-3 times per month 19 27.1 18 18.0 9 13.9, 5.5 22 14.5, 3.9
one time per week 25 35.7 36 36.0 13 15.4, 5.4 17 12.1, 3.7
2 or more times per week 6 8.6 19 19.0 1 0.4, 0.4 9 5.8, 3.1
Barriers to use of farmers’ markets         
No EBT 1 1.5 1 1.1 1 0.5, 0.5 0 0
Transportation barriers 2 3.0 1 1.1 9 7.1, 3.6 1 3.8, 3.7
Prices 1 1.5 7 7.6 8 7.9, 3.8 8 5.8, 2.4
Extreme weather 4 6.0 19 20.7 NA NA 5 4.4, 2.2
Parking 1 1.5 1 1.1 NA NA 1 1.1, 1.1
Market days and hours 14 20.9 13 14.1 16 13.0, 5.0 36 28.6, 6.1
Out of the way 11 16.4 11 12.0 50 52.1, 7.1 21 17.1, 4.8
I only come when I need something 12 17.9 39 42.4 21 19.5, 5.6 13 10.4, 4.3
Other 19 28.4 NA   NA   25 23.7, 5.8
  Mean Standard deviation Mean Standard deviation Weighted mean Standard error of the mean Weighted mean Standard error of the mean
Awareness of farmers’ markets in the county 10.7 5.9 NA NA 4.4 0.8 NA NA
Perceived distance to closest market (minutes) 11.7 8.1 14.6 9.6 14.5 1.3 14.3 3.2
Perceived distance to closest market (miles) 7.4 6.1 12.6 15.9 8.1 1.6 11.7 3.4
Dollars spent at farmers’ market per visit 17.79 10.63 20.64 13.27 24.79 4.0 23.89 2.25
  1. 1For continuous weighted variables, the cells include the weighted mean (standard error of the mean). For categorical variables, the cells contain the true n (weighted percent, standard error of percent).
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