Skip to main content

Table 6 Characterization of the high consumers according to the main study variables

From: Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America

  N Low High Combined p-value
   (N = 450) (N = 150) (N = 600)  
Country: Argentina 600 25% (111) 6% (9) 20% (120) <0.001
Brazil   54% (242) 79% (118) 60% (360)  
Mexico   22% (97) 15% (23) 20% (120)  
Toy 600 48% (218) 55% (82) 50% (300) 0.187
Gender: Male 600 49% (219) 54% (81) 50% (300) 0.258
Age class: Y7-10 600 46% (207) 62% (93) 50% (300) <0.001
FilmSpot: NoFilmNoSpot 600 20% (89) 21% (31) 20% (120) 0.979
FilmNoSpot   20% (92) 19% (28) 20% (120)  
FilmLowSpot   20% (91) 19% (29) 20% (120)  
FilmMediumSpot   20% (90) 20% (30) 20% (120)  
FilmHighSpot   20% (88) 21% (32) 20% (120)  
Child BMI 600 14.8800/16.3450/18.4475 15.1200/16.4900/18.0325 14.9125/16.3650/18.3475 0.86
Breast-feeding 553 79% (330) 86% (116) 81% (446) 0.189
Bottle-feeding   12% (51) 7% (10) 11% (61)  
Mixed-feeding /breast + bottle)   9% (37) 7% (9) 8% (46)  
Number of sisters:   0 600 51% (230) 49% (73) 50% (303) 0.106
1   36% (160) 31% (47) 34% (207)  
2   9% (41) 12% (18) 10% (59)  
3   3% (13) 4% (6) 3% (19)  
4   1% (5) 1% (2) 1% (7)  
5   0% (0) 1% (1) 0% (1)  
6   0% (1) 2% (3) 1% (4)  
Number of brothers:  0 600 48% (216) 44% (66) 47% (282) 0.281
1   35% (157) 35% (52) 35% (209)  
2   11% (50) 15% (23) 12% (73)  
3   5% (22) 4% (6) 5% (28)  
4   1% (4) 1% (1) 1% (5)  
6   0% (0) 1% (1) 0% (1)  
8   0% (1) 0% (0) 0% (1)  
Weekly TV hours 600 9.0/14.0/22.0 9.0/13.5/23.0 9.0/14.0/23.0 0.786
Number of TVs in the house 600 1/2/2 1/1/2 1/2/2 0.001
Breakfast before school: 2–3 times per week 600 5% (22) 5% (8) 5% (30) 0.27
3–4 times per week   8% (35) 3% (5) 7% (40)  
never   9% (39) 11% (16) 9% (55)  
every day   79% (354) 81% (121) 79% (475)  
Number of fruit portions per day: 1 600 38% (172) 35% (53) 38% (225) 0.867
2   31% (140) 34% (51) 32% (191)  
3   9% (41) 11% (17) 10% (58)  
4   4% (18) 4% (6) 4% (24)  
none   12% (54) 9% (14) 11% (68)  
more than 4   6% (25) 6% (9) 6% (34)  
Number of vegetables portions per day: 1 600 38% (171) 34% (51) 37% (222) 0.271
2   23% (104) 19% (28) 22% (132)  
3   5% (24) 9% (14) 6% (38)  
4   2% (7) 3% (5) 2% (12)  
none   30% (135) 33% (49) 31% (184)  
more than 4   2% (9) 2% (3) 2% (12)  
Mother’s BMI 485 22.100/24.460/27.425 23.010/24.735/27.480 22.220/24.540/27.480 201
Father’s BMI 340 24.3400/25.8000/27.6800 23.2850/25.2150/27.2025 24.2200/25.7450/27.5775 0.05
IBAI score 600 7/10/16 8/13/18 7/11/17 0.006
  1. Values for the categorical variables are expressed as a percentage (absolute numbers in parenthesis) and those for the continuous variables as the median (I quartile / median / III quartile).